In 1923, two brothers set up a tiny animation studio in Los Angeles. Walt and Roy Disney didn’t know it then, but their gamble on a mischievous little mouse would become the cornerstone of one of the greatest diversification stories in business history. From the start, Disney was about more than animation. It was about imagination and imagination, when matched with discipline, can carry a company far beyond its origins. Horizon 1: The Core – Where the Magic Began Disney’s first horizon was built on animated films. Steamboat Willie (1928) introduced Mickey Mouse; Snow White and the Seven Dwarfs (1937) created the model for feature-length animation. Over the decades, classics like Cinderella , The Lion King , and Frozen not only captivated audiences but created intellectual property that could be endlessly reused, licensed, and merchandised. But Walt knew film alone wasn’t enough. He took the first great leap into diversification with Disneyland in 1955. A theme park based...