When we refer to airlines strategy, network is certainly fundamental – Where an airline flies, how often, and with what aircraft. Networks don’t stand alone. They are amplified by partnerships and alliances that expand reach, build loyalty, and shape competition. In this post, I will explore: Network strategy, Partnerships and Alliances Network Strategy Airline network strategy is part of the deliberate design. It is the most visible manifestation of an airline’s strategy: customers do not see balance sheet or yield curves – they see routes, schedules, and connectivity. Airlines design networks around three big questions: 1. Where to play? a. Domestic dominance, regional focus, or global connector b. Ultra-long-haul “marathon” flights vs short-haul frequency 2. How to structure the network? a. ...